The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Cosmetics / Toiletries / Personal Care
Award
Agency
Client
Title
Category
Annual ID
See My Skin
Agency: Edelman / New York + Mindshare / New York
Client: Vaseline Category: Fusion Pencil
Traffic Stop
Agency: VCCP / San Francisco
Client: Native Category: Online-only Films & Video / Over 60 Seconds - Single
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Film
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup Category: Social Channel / Single Platform
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address / Brooklyn + eos + Makeout
Client: eos Category: Single Region or Market / Consumer / Brand
Peri Beyond The Limits
Agency: Energy BBDO / Sao Paulo + Cosa Nostra / Sao Paulo + MyMama Entertainment / Sao Paulo
Client: Unilever - Rexona Category: Brand Partnerships
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Branded Entertainment
Amazon Alive - The real time deforestation counter
Agency: Africa / São Paulo + Natura + Pródigo Filmes
Client: Natura Category: Green Pencil
#KeepTheGrey
Agency: Edelman Canada / Toronto
Client: Dove Canada (Unilever) Category: Creative Effectiveness / Consumer / Brand
Get F*cked by the Government
Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client: Dame Category: Physical Product / In-Market
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup Category: Experiential / Virtual Events
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Casting
#KeepTheGrey
Agency: Edelman Canada / Toronto
Client: Dove Canada (Unilever) Category: Current Event Response
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
THE YEAR OF THE ARMPIT
Agency: Leo Burnett / Madrid
Client: OLD SPICE Category: Craft / Illustration
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Public Relations
Get F*cked by the Government
Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client: Dame Category: Promotional / Physical Items
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Data
The Oily Warrior
Agency: Ogilvy / Singapore
Client: Pond's Men Category: Online-only Films & Video / 31-60 Seconds - Single
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Online-only Films & Video / Over 60 Seconds - Single
LEA
Agency: Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo
Client: Kimberly Clark / Kotex Category: Online-only Films & Video / Over 60 Seconds - Single
The Name
Agency: R/GA US
Client: Procter & Gamble Category: Online-only Films & Video / Over 60 Seconds - Single
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove Category: Long Form Video / Single
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove Category: Innovation & Transformation / Innovation in Moving Image Craft
Shoppable Armpits
Agency: Wunderman Thompson Argentina / Buenos Aires + Wunderman Thompson / New York
Client: Unilever Category: Social Channel / Single Platform
Violet Month
Agency: Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo
Client: Avon Category: Integrated Campaign
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Best of Creative Effectiveness
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove Category: Multi-Country or Global / CSR
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever Category: Packaging / Specialty
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Billboards & Transit / Dynamic Billboards & Transit
Award:
2023 Fusion Pencil Fusion Pencil
Agency:
Edelman / New York + Mindshare / New York
Client:
Vaseline
Title:
See My Skin
Category:
Fusion Pencil
Annual ID:
OS23_FP001F
Award:
2023 Film & Video Gold Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Cinema Advertising
Annual ID:
OS23_FI009G
Award:
2023 Moving Image Craft & Production Gold Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Use of Technology
Annual ID:
OS23_MI011G
Award:
2023 Cultural Driver Gold Pencil
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Multicultural Impact
Annual ID:
OS23_CD002G
Award:
2023 Public Relations Gold Pencil
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Integrated PR Campaign
Annual ID:
OS23_PR011G
Award:
2023 Creative Effectiveness Silver Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Creative Effectiveness / CSR
Annual ID:
OS23_CE004S
Award:
2023 Film & Video Silver Pencil
Agency:
VCCP / San Francisco
Client:
Native
Title:
Traffic Stop
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI023S
Award:
2023 Public Relations Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Brand Voice
Annual ID:
OS23_PR025B
Award:
2023 Film & Video Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Film
Annual ID:
OS23_FI037B
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Utility
Annual ID:
OS23_IN023B
Award:
2023 Branded Entertainment Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Long Form Video / Single
Annual ID:
OS23_BE028B
Award:
2023 Social Media Bronze Pencil
Agency:
MullenLowe / Singapore
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM025B
Award:
2023 Creative Effectiveness Bronze Pencil
Agency:
Mischief @ No Fixed Address / Brooklyn + eos + Makeout
Client:
eos
Title:
Bless Your F*ing Cooch
Category:
Single Region or Market / Consumer / Brand
Annual ID:
OS23_CE011B
Award:
2023 Out of Home Merit Award
Agency:
Energy BBDO / Sao Paulo + Cosa Nostra / Sao Paulo + MyMama Entertainment / Sao Paulo
Client:
Unilever - Rexona
Title:
Peri Beyond The Limits
Category:
Brand Partnerships
Annual ID:
OS23_OH081M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Annual ID:
OS23_BE106M
Award:
2023 Green Pencil Merit Award
Agency:
Africa / São Paulo + Natura + Pródigo Filmes
Client:
Natura
Title:
Amazon Alive - The real time deforestation counter
Category:
Green Pencil
Annual ID:
OS23_GP006M
Award:
2023 Creative Effectiveness Merit Award
Agency:
Edelman Canada / Toronto
Client:
Dove Canada (Unilever)
Title:
#KeepTheGrey
Category:
Creative Effectiveness / Consumer / Brand
Annual ID:
OS23_CE015M
Award:
2023 IP & Product Design Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client:
Dame
Title:
Get F*cked by the Government
Category:
Physical Product / In-Market
Annual ID:
OS23_IP025M
Award:
2023 Experiential & Immersive Merit Award
Agency:
MullenLowe / Singapore
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Metaverse
Annual ID:
OS23_EX057M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Websites / Desktop & Responsive
Annual ID:
OS23_IN034M
Award:
2023 Direct Marketing Merit Award
Agency:
MullenLowe / Singapore
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Experiential / Virtual Events
Annual ID:
OS23_DM072M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Casting
Annual ID:
OS23_MI107M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VCCP / San Francisco + O Positive + Native
Client:
Native
Title:
Traffic Stop
Category:
Casting
Annual ID:
OS23_MI119M
Award:
2023 Public Relations Merit Award
Agency:
Edelman Canada / Toronto
Client:
Dove Canada (Unilever)
Title:
#KeepTheGrey
Category:
Current Event Response
Annual ID:
OS23_PR074M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS23_BE082M
Award:
2023 Design Merit Award
Agency:
Leo Burnett / Madrid
Client:
OLD SPICE
Title:
THE YEAR OF THE ARMPIT
Category:
Craft / Illustration
Annual ID:
OS23_DE179M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS23_PR081M
Award:
2023 Creative Use of Data Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Storytelling
Annual ID:
OS23_CU027M
Award:
2023 Design Merit Award
Agency:
Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client:
Dame
Title:
Get F*cked by the Government
Category:
Promotional / Physical Items
Annual ID:
OS23_DE118M
Award:
2023 Creative Use of Data Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Use of Technology
Annual ID:
OS23_CU036M
Award:
2023 Film & Video Merit Award
Agency:
AMVBBDO / London
Client:
Essity Tena
Title:
#lastlonelymenopause
Category:
Brand Partnerships
Annual ID:
OS23_FI125M
Award:
2023 Creative Use of Data Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Data
Annual ID:
OS23_CU040M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / Singapore
Client:
Pond's Men
Title:
The Oily Warrior
Category:
Online-only Films & Video / 31-60 Seconds - Single
Annual ID:
OS23_FI081M
Award:
2023 Public Relations Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Traditional Media Relations
Annual ID:
OS23_PR032M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Craft / Use of Technology
Annual ID:
OS23_BE103M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI084M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Brasil / São Paulo + Kimberly Clark / São Paulo
Client:
Kimberly Clark / Kotex
Title:
LEA
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI095M
Award:
2023 Film & Video Merit Award
Agency:
R/GA US
Client:
Procter & Gamble
Title:
The Name
Category:
Online-only Films & Video / Over 60 Seconds - Single
Annual ID:
OS23_FI107M
Award:
2023 Branded Entertainment Merit Award
Agency:
Ogilvy Mumbai / India
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Long Form Video / Single
Annual ID:
OS23_BE047M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS23_MI128M
Award:
2023 Social Media Merit Award
Agency:
Wunderman Thompson Argentina / Buenos Aires + Wunderman Thompson / New York
Client:
Unilever
Title:
Shoppable Armpits
Category:
Social Channel / Single Platform
Annual ID:
OS23_SM045M
Award:
2023 Integrated Merit Award
Agency:
Wunderman Thompson / São Paulo + Avon / São Paulo + SQUAD + Rebolución / São Paulo
Client:
Avon
Title:
Violet Month
Category:
Integrated Campaign
Annual ID:
OS23_IG032M
Award:
2023 Integrated Merit Award
Agency:
Edelman / New York
Client:
Vaseline
Title:
See My Skin
Category:
Integrated Campaign
Annual ID:
OS23_IG037M
Award:
2023 Integrated Merit Award
Agency:
R/GA US
Client:
Procter & Gamble
Title:
The Name
Category:
Integrated Campaign
Annual ID:
OS23_IG046M
Award:
2022 Creative Effectiveness Best of Discipline Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
Courage is Beautiful
Category:
Best of Creative Effectiveness
Annual ID:
OS22_CE001G
Award:
2022 Penta Pencil Penta Pencil
Agency:
Ogilvy UK / London
Client:
DOVE
Title:
A 65-Year Partnership
Category:
Penta Pencil
Annual ID:
OS22_PP001P
Award:
2022 Creative Effectiveness Gold Pencil
Agency:
Ogilvy UK / London + Ogilvy / Toronto
Client:
Dove
Title:
Courage is Beautiful
Category:
Multi-Country or Global / CSR
Annual ID:
OS22_CE001G
Award:
2022 Experiential & Immersive Gold Pencil
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Physical Products
Annual ID:
OS22_EX004G
Award:
2022 Design Gold Pencil
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Packaging / Specialty
Annual ID:
OS22_DE009G
Award:
2022 Out of Home Gold Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Billboards & Transit / Dynamic Billboards & Transit
Annual ID:
OS22_OH003G
